Black Friday and Cyber Monday are two of the most important days in North American retail. With this event done, I looked for and found several interesting nuggets regarding this year’s Black Friday shopping event:
- Americans spent a record $2.87 billion online during Black Friday.
- Clearly not as much as Chinese Shoppers during Singles Day just two weeks before, which saw $25 billion in sales.
- Mobile has overtaken desktop.
- Between Oct 17 and Nov 17, Salesforce captured 28,000 mentions of Black Friday and Cyber Monday in Canada, with Amazon mentioned in 4,000 of those conversations.
Preparing for Black Friday this year was long, arduous, but definitely exciting, and it was amazing to see the results the day after. Definitely looking forward to the next big ecommerce event: Boxing Day.